Veet girl Sarah Harding

Sarah Harding has become the new face of Veet. The Girls Aloud beauty will front a campaign for the hair removal firm to promote their new range Suprem’ Essence Hair Removal, which is enriched with essential oils and a velvet rose fragrance for delicately scented smoothness.

She said of her new role: “It’s really important for me to take care of my appearance and Veet’s new Suprem’ Essence range is brilliant for giving me smooth, gorgeous legs. I love the rose smell and my legs are left feeling soft and moisturised. I’ve been using Veet’s hair removal creams for years because they last up to twice as long as shaving and don’t leave irritating stubble – perfect for girls on the go! The wax strips are great to use before a holiday because they leave my legs smooth for up to four weeks meaning that I can relax and know that they will stay hair free while I’m abroad.”

The new Suprem’ Essence range includes Ready To Use Wax Strips and three cream formats to suit every girl’s preference.

The creams have a delicate rose fragrance instead of the usual depilatory cream smell and are enriched with essential oils resulting in cared-for, touchable smoothness.

The wax strips can remove hair as short as 2mm from the root, and will leave you with luxuriously smooth skin for up to 4 weeks.