Alexa Chung 'loved' directing the new UGG campaign

OHMYGOSSIP — Alexa Chung “loved” directing the new UGG campaign.
The 32-year-old model, who joined the fashion house as the art director on their recent Classic 2.0 Boot commercial, has admitted she enjoyed collaborating with the label on their latest venture, which was photographed by Ben Rayner, because she felt inspired by the team of “talented pals”.
Speaking about the project to InStyle.co.uk, the brunette beauty said: “I loved art directing for UGG as it gave me the opportunity to work alongside and marry together some of the people in my life I find most inspiring with a team of talented pals to capture both their spirit and the easy going nature of the brand.”
The style icon has admitted she was attracted to the American footwear company and thinks they have a “perennial appeal” because they are a “classic” brand.
Speaking about the collaboration and her opinion of the brand, she explained: “I’ve always appreciated classic items of clothing, and always been drawn to things that have a perennial appeal and I would say the UGG boot possesses that quality.”
Meanwhile, Alexa – who launched a her first Archive by Alexa collection for Marks & Spencer earlier this year – is set to release another archive capsule Winter Archive By Alexa range, which will include 27 pieces, for the longstanding high street retailer and will go on sale on November 1.
Speaking previously about the pressure for the new collection to be a success, she said: “I’m sure there is but I haven’t had much time to think about it. During the process of assembling the collection I’m just focused on the clothes themselves, but definitely once it’s all been made I start pranging out and wondering whether anyone will like it.”
Meanwhile, Alexa has admitted she loved seeing people wearing pieces from her original collection and enjoyed the different ways they styled the garments.
She said: “It is truly fascinating to be able to observe how people take something and make it their own. I felt very proud whenever I saw someone with one of our archive pieces on because it meant it was relatable and current, which is exactly what I was hoping for.”

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