Prince Charles calls on British businesses to end deforestation

OHMYGOSSIP — Prince Charles has called on British businesses to try and put a stop to deforestation at a meeting of WWF’s new Forest Business Forum.

The 66-year-old royal is lending his support to a new business-led campaign to try to minimise the United Kingdom’s contribution to the global problem and yesterday (03.12.14) chaired a meeting of World Wide Fund For Nature’s [WWF] new Forest Business Forum, businessGreen.com reports.

WWF-UK chief executive David Nussbaum said of the issue: “WWF-UK’s forest campaign challenges businesses to commit to responsible trade in wood and paper to help end deforestation around the world.

“Businesses that rely on wood, from greetings car companies to furniture manufacturers and music instruments makes, need to step up and make sure they only use materials from sustainable sources.

“I am delighted the Prince of Wales has brought his passion and concern for the environment to help highlight this pressing issue.”

The forum currently includes companies such as Boots, BSW Timber, Tesco and Kimberley-Clark but is now calling on retailers, manufacturers and timber firms across the UK to join the coalition.

‘Dragon’s Den’ star Deborah Meaden – who is also a WWF ambassador – said it made “business sense for leading businesses to work together to reach solutions that ensure the long-term supply of a resource on which they, as well as nature, depend”, during the conference.