Elliot Rivera: I want to expand my HealtHaven brand into a physical gym, add a supplement line

Founder of HealtHaven, personal trainer, entrepreneur,
fitness consultant and NPC athlete Elliot Rivera (38) tells Ohmygossip.com about his long-term goals: “I want to expand my HealtHaven brand into a physical gym, add a supplement line and continue to invest in the fitness industry.”

Please, tell us about yourself?
My name is Elliot Rivera and I’ve been in the health and fitness industry for 15 years. I have a BA from the University of Albany and have worked at NBC (cable advertising division) and Tribune Company (their print advertising department) prior to now. I’m a personal trainer, nutritional advisor, NPC (National Physique Committee) bodybuilder, and entrepreneur. I currently own and run the online health and fitness magazine, www.HealtHaven.com, I represent over 200 health experts for sponsorship deals, and act as a consultant to dozens of health
and fitness start ups. I’m currently working on another fitness venture by the name of Fitness Capital, stay tuned!

What would you like to be doing five years from now? What are your long-term goals – how are you preparing yourself to achieve them?
I want to expand my HealtHaven brand into a physical gym, add a supplement line and continue to invest in the fitness industry.

What are the most important rewards you expect in your career? What motivates you?
My reward is watching my family benefit from my hard work. My family motivates me like nothing else!

Who is your role model and why?
My parents are my role models. They have shown me discipline, focus, effort and core family values.

What do you do in your spare time?
I’m in the gym, working on a business idea or trying out the trending NYC restaurants.

Let´s talk about fashion too. Please describe your style? What do you wear most? Who/what inspires your fashion?
I really enjoy putting on a suit and tie and looking like I just came out of a GQ ad lol.. my style is pretty much black suit, black tie, white shirt (is that even a style lol?).. I mean most times I’m in gym gear, but when I hit the night scene, I clean up ok..

What do you always carry with you?
Car keys for a quick getaway.

What is your “life hapiness” secret?
Family, fitness, finances and fun.. in that order. Elliot’s “F4” lol!