The Nordic countries get their own fashion bible: Martina Bonnier will be the editor-in-chief of Vogue Scandinavia

OHMYGOSSIP – At a time when we are increasingly hearing about magazine closures, it is great to see that the Vogue brand is not giving up. At the end of July, Condé Nast, the publisher of the fashion bible, announced that Vogue Scandinavia would come into being.

We also agree with the words of Martina Bonnier, the editor-in-chief of Vogue Scandinavia — the time for that was long overdue! The Scandinavian lifestyle has been making waves for years, setting an example with its taste, sophistication and sustainability. Vogue Scandinavia will operate in three countries: offices will be set up in Copenhagen, Denmark, in Oslo, Norway, and in Helsinki, Finland. All that, of course, to give a better idea of Scandinavian fashion — what is happening in Sweden, Norway, Denmark, but also in Finland and Iceland.

Martina Bonnier, 54, who lives in the Lidingö district of Stockholm, is a long-time Damernas Värld fashion editor, blogger and Instagram trend setter. The first issue of Vogue Scandinavia should be published in spring 2021 by the fashion-conscious woman.

In addition to Vogue, founded in 1909, Condé Nast also releases such well-known publications as Allure, Architectural Digest, Bon Appétit, Condé Nast Traveler, GQ, The New Yorker, Vanity Fair and Wired.

Featured image: Martina Bonnier (Instagram/@martinabonnier)
Source: Ohmygossip.ee