The daughter of Hollywood stars Bruce Willis and Demi Moore has been tapped front Badgley Mischka’s spring 2011 campaign.
“I was thrilled and honored to be chosen to represent the Badgley Mischka brand,” Rumer said in a release, following in the star-studded path of Eva Longoria, Carrie Underwood and Brooke Shields by fronting the brand.
“Working with Mark Badgley and James Mischka is an incredible opportunity.”
Rumer will showcase the brand’s couture eveningwear, the new Mark + James contemporary collection, swimwear and chic accessories like shoes, bags and jewelry.