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Givenchy wants special couture

Givenchy is ditching traditional catwalk shows in favour of private appointments with high fashion clients and editors. The luxury French label is aiming to make fashion even more exclusive by condensing future collections into 10 looks and presenting them in the luxurious settings of an 18th century town house on the Place Vendome in Paris.

The label’s couturier Riccardo Tisci told WWD he is tired of traditional fashion shows, saying: “I want to make couture even more special than it is, and not just another catwalk show. People can really experience the couture moment – see it, touch it.”

The presentation will include a look-book shot by renowned Vogue photographer Willy Vanderperre with appearances by David Walliams’ supermodel wife Lara Stone and Mariacarla Boscono.

Laughing off reports this is a cost cutting measure, the label revealed the presentations will actually cost 35 per cent more than a traditional catwalk show.

However the fashion house is not ruling out smaller fashion shows in the future as Tisci revealed further collections will be unveiled at the label’s couture salons where mini catwalk shows will be held.

Heralding this as a new start the designer added. “It’s going to be a very good moment for creativity. For couture, it’s going to go back to being very exclusive.”

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