Lily Cole doesn’t get a look in for new Rimmel ad

Lily Cole is one of Rimmel’s faces but may not appear in its summer advertising campaign, Daily Mail reports.

Solange Knowles (sister of singer Beyonce) is being lined up to take part alongside American actress Zooey Deschanel. “Lily is unlikely to have her contract renewed. Rimmel want to appeal to US audiences and are planning to launch their new faces soon,” says an insider.

Georgia May Jagger and Coca Rocha have already signed up for the campaign.

A spokesman for Rimmel declined to comment.