Ariana Grande replaces Miley Cyrus as face of Viva Glam for MAC
OHMYGOSSIP — Ariana Grande is taking over from Miley Cyrus as the new face of MAC Cosmetics Viva Glam campaign and will release her Grande x MAC range next January.
The ‘Break Free’ hitmaker will endorse the beauty giant’s charitable collection – which donates 100 per cent of all proceeds to its MAC Cosmetics AIDS Fund – from next January, replacing the ‘Wrecking Ball’ singer.
The 22-year-old star – who already boasts a perfume line – will release the Grande x MAC two-item spring collection at the start of 2016 that includes a plum lipstick and glittering pink gloss with the products intended to represent the “good” and “bad” side of girls.
Announcing the collaboration via MAC Cosmetic’s official Twitter account, the company said: “Secret’s out: Introducing our 2016 #VIVAGLAM girl, @ArianaGrande! Welcome to the MAC family. Available January 2016. (sic)”
Ariana took to her Instagram account to reveal her excitement at the partnership, writing: “#VIVAGLAM @maccosmetics I am beyond honored and excited to be working with a brand that stands for and always has stood for EQUALITY. my lipstick & gloss will be available in January and EVERY PENNY goes to people effected by HIV & AIDS. I have loved & supported @maccosmetics ever since I was a little girl walking through the mall and saw your first #VIVAGLAM girl in the window @rupaulofficial. I’m so honored!!! (sic)”
Christina Aguilera, Lady Gaga, Lil’ Kim, Nicki Minaj and Fergie have all previously promoted the MAC Viva Glam range.