Kate Moss fronts Matchless’ 115th anniversary campaign

OHMYGOSSIP — Kate Moss has been unveiled as the face of Matchless for the fourth season in a row after the brand’s managing director, Michele Malenotti admitted she “epitomizes” the spirit of the brand.

The 40-year-old supermodel has teamed up with the British motorcycle brand for the fourth time to front the label’s celebratory collection marking its foundation in 1899, reports WWD.

Kate stars in the campaign – which was shot in a desolate-looking field in Ibiza – alongside male model Clément Chabernaud and can be seen reclining on a motorcycle in iconic studded leather creations from the label’s spring 2015 line, including the Kate vent waistcoat and a cropped leather jacket called the Miss Kate Blouson.

The Croydon-born beauty also had a hand in styling the ads with Ludivine Poiblanc, while famed photographers Mert Alas and Marcus Piggott shot the campaign.

The brand’s owners Manuele and Michele Malenotti have chosen the fashion icon to front their campaigns since their Autumn 2013 collection.

Managing director Michele said Kate, “epitomizes the Matchless spirit through her energy and status as a Londoner.”

Kate also teamed up with model of the moment Cara Delevingne to front a campaign for Burberry’s latest fragrance, My Burberry, in September last year.

The adverts were shot by photographer Mario Testino and featured the supermodel duo sporting the label’s signature trench coats as they posed together under an umbrella.