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Kendall Jenner calls Estee Lauder campaign a dream

OHMYGOSSIP — Kendall Jenner has called her new Estée Lauder campaign a “dream”. The 19-year-old model and reality TV star has been named the face of Estée Lauder’s latest beauty campaign.

Kendall – who made her fashion week debut in February when she walked for Marc Jacobs fall/winter 2014 show – has already fronted a campaign for Givenchy and has walked the runways for the likes of Chanel, Balmain, Dolce & Gabbana and Fendi.

Speaking about her new role at Estée Lauder, the brunette beauty shared: “It honestly feels like a dream to represent such an iconic beauty brand – it is an incredible honor and quite humbling.

“I found out when I was backstage at Paris fashion week, and all this time I’ve had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”

Jane Hertzmark Hudis, the Global Brand President of Estée Lauder, explained that they are hoping Kendall – who has over 30 million followers across Instagram, Twitter and Facebook – can bring some of her social media savvy to the brand.

She said: “Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way.

“She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”


Tags assigned to this article:
Estée LauderKendall Jenner



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