This powerful anti-drinking ad from Finland shows how kids see their parents who drink

22 Oct, 2014 by Helena-Reet Ennet

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OHMYGOSSIP — This anti-drinking ad by Lasinenlapsuus shown in Finland asks a simple question: “How do children see their parents when they’re drunk?” The answer to that question is both poignant and terrifying, but necessary for a country where alcohol is a major cause of death.

The ad depicts terrified children living in a world full of monsters. As the ad goes on and the horror movie music builds, the camera cuts to what the children are looking at: the terrifying monsters that are their parents. The drunk parents are depicted as everything from a huge scary bunny to a masked man.