ParaMaker: Brazil’s first and largest YouTube network

OHMYGOSSIP — Since launching in 2012, ParaMaker has become the country’s largest YouTube network with thousands of highly subscribed channels and is committed to nurturing the careers of a growing number of young independent filmmakers and performers, The Rio Times mediates.

The company is an extension of Maker Studios in Los Angeles, which was purchased by Disney for close to US$1 billion in April this year.

ParaMaker is headed up by Carioca Felipe Neto, an entrepreneur and successful vlogger who wants to help change the landscape of Brazilian entertainment. The company currently partners with and oversees hundreds of YouTube channels, including some of the most successful in Brazil.

One of the company’s founding channels Parafernalha, which specializes in comedy, currently has over 5.5 million subscribers and since being the first YouTube channel to gain over one million subscribers, Neto’s own channel has now tripled.

In setting up ParaMaker, Neto set out to professionalize and improve the quality of YouTube content in Brazil and attract advertisers to this new market.

Speaking to Tech Tudo last year Neto said, “What we seek is to create a way to encourage this market in Brazil, generating more professional content, improve the quality of this content and thus bring more advertisers and more professionalism, to make a strong scenario [that is] established, respected.”

The company set up Talent Incubator, a forum for all those working on Paramaker channels, which serves as a center where everyone can get advice and discuss ideas. This has strengthened the community, and provides coaching on how to be successful and producing informative films on topics like copyright, advertising, production and how to earn money from YouTube content.

The rapid growth and expansion of ParaMaker has also created an exciting new sector of employment for those starting out in film and TV. According to the company, ninety percent of those working with ParaMaker are under 30 years-old, and the organization prides itself on creating numerous opportunities to learn different roles and progress the careers of those working on and off screen.

 

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