Binky Felstead went on a fitness kick to become the new face of Bluebella lingerie

OHMYGOSSIP — Binky Felstead is thrilled her hard work in the gym paid off in the photos for Bluebella lingerie’s new campaign. The 23-year-old ‘Made in Chelsea’ star was chosen by the provocative lingerie brand because she is a “real girl’s girl”, but she admits she still felt compelled to hit the gym before shooting the campaign.

Binky, real name Alexandra, lost a stone during a six week of intense training – going down from 10st 2lbs to 9st 2lbs – and the results are evident in the new photos.

She said: “I was really thrilled to be asked to be the face of Bluebella lingerie but I was seriously worried that I would not look good in the photos.

“There’s nowhere to hide the bits you don’t like when you are wearing just a bra and knickers. So I knew I had to get on a serious fitness kick.”

Binky used to feel self-conscious and under-dressed compared to her E4 co-stars Millie Mackintosh and Rosie Fortescue when they first started filming the show.

She joked: “Mille and the other girls wore soft and silky negligees and amazing skimpy underwear sets and I turned up in my … ancient tracksuit bottoms.

“It hit me then that maybe I should start caring more about how I looked. I think I had lost touch with my appearance a bit.”

Despite admitting she may need to “up [her] game”, Binky looks incredible in the Bluebella lingerie shoot which showcases their gorgeous new Tatiana range, costing £38.

Binky said: “The beauty of Bluebella is that at less than £50 for a set … you can look absolutely stunning without maxing your Amex.”

She stressed that there was no pressure from the underwear retailer to lose the weight as they cater from sizes 6 to 26.

Emily Bendell, Bluebella’s founder, chose Binky as the face of the brand because she has a fabulous personality as well as her good looks, adding, “Binky is a real girl’s girl.”