Crown Princess Victoria of Sweden opens Stockholm Fashion Week 2020 + VIDEO!

OHMYGOSSIP – Crown Princess Victoria of Sweden has officially opened this year’s Stockholm Fashion Week from her home at Haga Palace. The Crown Princess, who is an important ambassador for Swedish fashion, gave a digital speech in which she focussed on sustainability and innovation.

Crown Princess Victoria of Sweden has shown her support for the Swedish fashion industry by giving an inspiring speech at the digital opening ceremony of Stockholm Fashion Week 2020. Due to obvious reasons, this year’s Stockholm Fashion Week was launched in a digital format. The Crown Princess, who is a keen ambassador for Swedish (sustainable) fashion, spoke in English to the Swedish fashion community from her home at Haga Palace.

In her speech, the Crown Princess spoke of herself as a “proud wearer of Swedish fashion”. She continued by highlighting that even though we have experienced many changes due to COVID-19, we should not lose sight of the United Nations Development Goals. She stated: “As an alumni ambassador for Agenda 2030, I am concerned that time is soon running out.”

The Crown Princess stressed that sustainability and innovation are not just about how clothing is made but includes so much more. She said: “Now, with the challenges ahead of us, it is not only the clothes you make that need to be innovative; but how you make them as well as how they are sold, distributed, worn and eventually recycled.“

To conclude her speech, Crown Princess Victoria praised the initiatives of the Swedish fashion industry as she said: “The fashion industry is getting ready for a digital and sustainable future. I am pleased that Stockholm Fashion Week has chosen to focus on these issues. And I am hopeful that the Swedish fashion industry can be a positive example to inspire the rest of the world.“

In these challenging times, the Swedish fashion industry is grateful for the support of the Crown Princess. “We are extremely happy about The Crown Princess’s support and engagement. We really couldn’t wish for a better ambassador for Swedish fashion and are proud to present the opening speech on the Stockholm Fashion Week digital platform Swedish Fashion,” stated the Swedish Fashion Association’s Secretary-General Catarina Midby.

The Stockholm Fashion Week is held twice a year with the objective of putting Stockholm and Swedish fashion brands on the international fashion scene. In other circumstances, the event is held physically. In 2012, Crown Princess Victoria also opened the Stockholm Fashion Week.

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