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OHMYGOSSIP

How to dress Harajuku style? Gallery

OHMYGOSSIP — Harajuku (原宿 “meadow lodging”)  is the common name for the area around Harajuku Station on the Yamanote Line in the Shibuya ward of Tokyo, Japan.

Every Sunday, young people dressed in a variety of styles including gothic lolita, visual kei, and decora, as well as cosplayers spend the day in Harajuku socializing. The fashion styles of these youths rarely conform to one particular style and are usually a mesh of many. Most young people gather on Jingu Bridge, which is a pedestrian bridge that connects Harajuku to the neighboring Meiji Shrine area.

Harajuku is also a fashion capital of the world, renowned for its unique street fashion. Harajuku street style is promoted in Japanese and international publications such as Kera, Tune, Gothic & Lolita Bible and Fruits. Many prominent designers and fashion ideas have sprung from Harajuku and incorporated themselves into other fashions throughout the world.

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Harajuku is also a large shopping district that includes international brands, its own brands, and shops selling clothes young people can afford.

The term “Harajuku Girls” has been used by English-language media to describe teenagers dressed in any fashion style who are in the area of Harajuku. This fashion infuses multiple looks and styles to create a unique form of dress. The cyber-punk look takes its influence from gothic fashion and incorporates neon and metallic colors.

Punk style in Harajuku is more of a fashion than a statement. Its fashion mainly consists of dark colors, plaid, chains, and zippers. Punk style is also one of the more gender-neutral fashions in Harajuku.

Ganguro is a style that symbolizes the average American teenager. The term translates to ‘black-faced’. The basic look is what Westerners would call a ‘California girl’, with bleached hair, dark skin, fake eyelashes and nails. It is not clear how Ganguro came to be. Many assume it originated in the early 1990s, and was meant as a way of rebelling against the traditional Japanese ideas of beauty (pale skin, dark hair, etc.)

Cosplay is more of a costume-based style. A cosplay enthusiast will usually dress as a fictional or iconic character from a band, game, movie, anime, or manga.

Ura-Hara is another section of Harajuku, which caters to a mostly male population interested in a hip-hop, graffiti, and skater fashion and culture. Ura-Hara is seen as the opposite of Harajuku in that it’s more hidden and reserved.

In addition to Harajuku is its counterpart, known as Visual Kei. This refers to the style of bands and their fanbase. The term Visual Kei literally means a ‘visual style of music’. The melodies of the music these bands perform often resemble eighties rock, heavy metal, or techno; in some cases, the sound is a good mix of the three. The fashion began in the 1980s, when American metal bands were popular. Japanese fans loved how their idols would dress frantically and paint makeup wildly on their faces, so they began to emulate their style. This mimicking is also known is costume play, or cosplay.

But how to dress Harajuku style?

Mix and (mis)match different fashions! What is now known as Harajuku (like Halloween in Japan every Sunday) style started as teens in the district began to integrate traditional Japanese attire, especially kimonos and geta sandals, into their wardrobe. Before, they wore primarily clothes that were influenced by the West, but by mixing the traditional with the modern, they created a new style. Other examples of mixing and matching including the punk look with the schoolgirl uniform or a goth look with designer clothes. In Harajuku, mixing different styles and mismatching colors and patterns is encouraged – you can do anything you want, as long as your outfit is a thoughtful expression of your individuality.

 

Gallery:

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Photos: Ohmygossip Couture; Shojono Tomo; Kira & Tokyofashion.com





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