Kristen Stewart courted by Nike for endorsement deal

OHMYGOSSIP — Kristen Stewart is being courted by Nike! The actress — who’s a huge fan of the shoemaker — is the hot favorite with Nike bosses to sign an endorsement deal.

“It’s no secret how much Kristen loves Nikes,” a source told RadarOnline.

“She often changes into a pair of Nikes after walking the red carpet in heels.

“It’s not the easiest deal to make, as Kristen has shunned dozens of offers to endorse products since her rise to fame in the Twilight films. Also, Kristen already makes a ton of money because she gets a little piece of the Twilight merchandise.

“She’s terribly self-conscious about seeing her face on products.”

Nike has had success with such celebrity endorsers as Michael Jordan and Lance Armstrong before the brand cut ties with the cyclist after his doping scandal.

“But the company obviously wants to broaden its base from athletes to actors, and, in particular, appeal to young women,” said the source.

“Nike execs believe that with her tomboy cool image, Kristen would be the perfect celebrity spokeswoman to create some new excitement about the brand.

“Nike will have to roll out some serious money if they’re going to be able to close a deal with her.”

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