Nicole “Snooki” Polizzi from Jersey Shore urged to keep her famous name

Snooki has been urged to keep her famous name — after the reality TV star revealed she’s growing tired of her moniker! The star — born Nicole Polizzi — recently admitted she misses being called by her given name.

“I miss my real name,” she said. “I miss people calling me Nicole.”

But personal branding expert and Me 2.0 author Dan Schawbel has advised the Jersey Shore star against returning to her given name.

“The most important thing when you establish a brand name is to stick with it,” Schawbel told the Celebuzz website.

“Snooki works for her. It’s quick, it’s easy to say and it’s kind of funny.”

Schawbel says “Nicole Polizzi” may not make for the sort of branding magic that had landed Snooki a new book, an SNL spoof and the potential of an MTV spin-off show.

“I can’t even say it,” he said. “It’s tough to pronounce and it’s long. If you can’t pronounce a brand name, how are you going to remember it? People are not going to call you by the new name. They’re too used to the old name. It’s a little bit like when Sean ‘Puffy’ Combs did P. Diddy and Puff Daddy and Diddy. People just call him whenever they want to call him.

“If she switches, she’s almost going to have to start from scratch.”

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