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Helena-Reet: Elisheva & Shoshana (E&S) brand development and interview for Buduaar

Helena-Reet: Elisheva & Shoshana (E&S) brand development and interview for Buduaar

NordenBladet – On December 7, I wrote on my Facebook page that I am looking for an investor and co-partner of the Elisheva & Shoshana (E&S) brand, which I created a long time ago. I crated the Elisheva & Shoshana brand and blog for many years ago in order to do something together with my daughters Estella Elisheva (11) and Ivanka Shoshana (9).

Last years I have been very active in the Scandinavian media, I am the editor-in-cheief at the NordenBladet sites – which are active in 17 countries and being translated to five languages. NordenBladet is among Scandinavia’s top 10 media groups (read more about it HERE). I also run OHMYGOSSIP pages; I am manager for my violinist daughter Estella Elisheva (Instagram: @Estella.Elisheva, Twitter: @EstellaElisheva), and, in addition, I manage 8 large-scale social media star accounts in the world… A lot of work and one can not do everything; sometimes some tasks need to be further delegated. In order for the business to work well, it is inappropriate to do everything 100% by yourself, to check and decide, and to sustain to yourself all the company’s ventures and shares. Delegating some work to others, collaborating with partners will take your business further!

I have been thinking for a long time that E&S would need a new wind to the wings. I need an investor with a strong hand in the business world. E&S is a successful small brand, which has been advertised for many years, but today, due to my tight timeline, I have been marginally active with it. I would love to find a soulmate and a partner with whom I have the same vision and who would like to spend the same amount of energy, time, money and ideas to this project. I’m looking for someone who would take executive control, while I’m dealing with creative leadership. So, I’m not looking just for an investor but rather for the best friend who believes and loves the ideas of E&S as well. I would love to find a person who is business minded, who has a strong business sense, who, as partner, finds me sympathetic as well and who is economically well and could invest both money and time in the company. And what’s the main thing – who likes the product, would be willing to create something new and healthy. No cooperation is possible without real faith in the product!

Because people around me have many strong allergies and great sensitivity to different substances and things, I know the importance of a lucrative and ecological approach. The world is full of chemistry and chemicals, which should not be present in products at all! I would like to change it! I know that I would not be the first one, and it actually pleases me, but every person has his own vision and his own preferences – the market segment that I have in mind is waiting for the performer. I also know that a partner who meets all the points is likely to be rarity, but she certainly exists, and if our paths cross, this cooperation can be very successful! I would like to issue a very high quality and exclusive pharmacy cosmetic range under the trademark E&S and guarantee the cleanliness, proper impact and the 100 % quality of the product to the buyer. I would like to produce a small volume first, but with very high quality!

The short article in Facebook was briefly reflected in the website of and the online website will interview me next week about E&S brand and will write also more about my investor search! Stay tuned! If you would love to collaborate with Elisheva & Shoshana brand, please contact me at


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