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Helena-Reet: My purpose in life is to empower and inspire my children and millions of people

Helena-Reet: My purpose in life is to empower and inspire my children and millions of people

Helena-Reet Ennet, the CEO of Gossip Media LLC*, thinks it´s important to be a role model to her daughters. The entertainment journalist & “Ohmygossip Couture” fashion brand developer, who has daughters Estella Elisheva (4) and Ivanka Shoshana (2) with her CFO spouse Margus Pärn, thinks children learn the value of having a career by seeing their parents go out to work.

“Probably there is nothing in the world more misunderstood than money. People crave it, work for it, mythologise it and even fight over it. There are people who blame it for their relationship problems and belive that life would be better if they only had it more. A lot of people think of money like a “magic wand” that could solve all their problems and give them lasting wellbeing or happiness. Once you realise that there are more important things in your life, you´ll become more happy and secure. You focus more on important things. Once you really enjoy what you are doing, the success will also come. It is very important, that you love your work and you work hard.”

“I think it is a very important message to give to kids, that both myself and Margus love to work hard,” Helena-Reet said to “Both children already know what we do.”

“I am very proud to be Estonian-Jewish journalist, editor and fashion designer, and I think that my style is quite unique and interesting,” she said. “My purpose in life is to empower and inspire my children and millions of people who love my work. I stand for informality, simplicity, creativity, kindness and generosity, beauty, challenging your comfort zone and being in the present moment.”

The 32-year-old socialite also tells that it is important to grow spiritually. “In our hearts we all know where we’re going wrong in our spiritual studies. Usually it is because we do not want to do the work of correction that progress requires. But what many of us don’t understand is that if we don’t do the “work” then we’ll keep repeating the same lesson until we get it right.”

Talking about her love-life, she admitted, that she feels lucky to have such a strong relationship with Margus. “We are soulmates. We’re really lucky to have each other. We love each other,” she said.

“You go into relationship knowing there are going to be ups and downs. We are in the public eye so we have sometimes more to deal with than most. I accepted that years ago. It´s actually great.”

* Gossip Media LLC owns the entertainment, news, and women oriented portals “”; ““, “” and “”, “”, “” clothing and accessories brand “Ohmygossip Couture“, as well as the casting and models agency “Ohmygossip Models”.




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