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Chris Cunningham: Making ads sucks you dry

Chris Cunningham has suggested that he is tired of making music videos and adverts. The filmmaker found fame for promo clips for Aphex Twin’s “Windowlicker” and Bjork’s “All Is Full Of Love” and also directed adverts for Gucci, the Sony PlayStation and others.

He told The Observer: “Making commercials is the dustbin of filmmaking. It sucks you dry.” Of his upcoming audiovisual shows, he said: “It’s a work in progress really. It’s three giant screens, lasers and a soundtrack that will be like a big mixtape. It’s the closest I can get to what I want to do: the visceral sound of a live show but with massive screens like a cinema.”

He added: “What I do is more experimental and the visuals usually come first. That is why the live performance is exciting. It is not film, it’s not a gig, it’s not an installation, but it has elements of all three.”

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