Pixie Lott and Gordon Ramsay are starring in a new milk campaign

Mama Do singer Pixie Lott and Gordon Ramsay, celebrity chef, have confirmed that they are starring in a new milk campaign.

They will both wear white moustaches to promote the benefits of low-fat milk. Lott told PA: “I love the long-running milk moustache campaign and am honoured to be a part of it.”

Ramsay added: “There is a lot of love for milk in this country, but people often assume that it’s only good for kids who need a bit of calcium. The truth is that milk, especially low-fat milk, is fantastically good for you, me and everyone.”

The pair follow Beyoncé and Hugh Jackman who appeared in the US version, as well as Andy Murray and Nell McAndrew who took part in the Scottish campaign.