Olivier Rousteing attends Balmain x HM launch in Paris

OHMYGOSSIP — Olivier Rousteing snuck into the HM store in Paris to launch Balmain x H&M today while thousands queue for up to 48 hours in London.

The fashion designer snuck in through the back door of the H&M store on the Avenue des Champs-Elysées before opening hours, “for security reasons”, after haute couture fashion house Balmain teased shoppers on Twitter yesterday when they wrote “@ORousteing will visit an undisclosed @hm store in Paris at 8am”.

One lucky fan waited in line since 2 p.m. the previous day and was able to grab a selfie with Rousteing before he posed with a “squad” of models, who wore pieces from the affordable line.

Meanwhile, Balmain kept fans updated and welcomed them to the launch of the highly anticipated collection via Twitter.

They penned: “The #HMBALMAINATION squad is welcoming you to the @hm store on the Champs Elysées.

“@ORousteing has arrived at the @hm Champs Elysées store, live updates on Balmain Snapchat #HMBALMAINATION (sic)”

Elsewhere in London, thousands of eager fashionistas camped in the rain outside the Oxford Street branch of H&M for up to 48 hours.

Shoppers were let into the store in groups and given a maximum of six minutes to wiz through the rails and grab whatever they could from the 110 piece collection.

A black beaded jacket, which has been modelled by Kendall Jenner, and glitzy beaded dress priced at £399, modelled by Jourdan Dunn, were just some of the sought after pieces.