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Iltamakasiini: Top blogger Helena-Reet: When you wish to build a social media base you need to be present all the time!

OHMYGOSSIP – Helena-Reet Ennet is the real social media queen. Estonian-Jewish blogger, journalist, OHMYGOSSIP websites founder, Ohmygossip Couture brand designer and mother of two daughters have named several times as the most influential woman in media in Scandinavia and North area. had a chance to talk exclusively with her about success and building social media!

You are the most famous entertainment/health/fashion blogger from Estonia. You are blogging in several languages and you have over 1.5 million social media followers from Finland to Brasil. When you started blogging and how you build your audience and fan base?

– Thank you for a nice introduction. I have written as a freelance journalist over 20 years, I started very young. Also, I’ve been editor, co-writer and also editor-in-chief for many magazines and websites in Scandinavia. 2007 I felt that I wish to have my own sites, so by 2008 OHMYGOSSIP page was launched in Estonian language. A year later I start also blogging in English, Swedish, Norwegian and partly in Portuguese. This year I started making blog posts and columns also in Finnish under my OHMYGOSSIP brand.

-This is a full time work. I start 8 o’clock in the morning and sometimes work with some pauses until 11 in the evening. I love writing and developing websites, this is my passion. Also, I have a responsibility to my readers. Every morning I know that over 150 000 readers come to look what’s new and I always try to surprise them with something! New interviews, new  photo galleries, new translated stories, new DIY tricks are a few thing I do.

-If you want to grow your fan base you also need to communicate with people all the time. I personally answer every single letter and discuss every collaboration idea. I am very open with my followers! When you wish to build a social media base you need to be present all the time. I always encourage my readers: “If you have an idea/a story/sth great happen in your life, don’t be afraid to tell me, we can make it come true!” I can make celebrity of every single person. Everyone who believe in themselves can make their dreams come true!”



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