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Miss Universo Brasil: New Franchise holders, new pageant

The association between Rede Band and the Miss Universe Organization has been extended. Enter, the network division in charge of organizing events, signed a contract with Donald Trump and NBC to give a new face to beauty pageants in Brazil.

The control of all 27 regional contestants and the election of the Miss Universe representative in Brazil has been awarded to Enter, new franchiseholders in the country. Enter will be in charge of everything, from the selection of the contestants to the transmission of the national event.

Frederico Nogueira, Vice President of Band responsible of the Enter division, explained “It means that we are creating a new beauty contest in Brazil, with the objective of improving the quality of the competitors. It has been 40 years since Brazil last won the Miss Universe pageant. We want to change that reality”, said the executive. In addidion to assuming the control of the Miss Universe regionals all over the country, Enter will also become a managing agency for models, GlobalBeauties mediates.

The results of this new strategy will be shown during Band’s programmin. In 2012, there are plans to broadcast at least 12 regional contest, in addition to the new “Miss Universo Brasil” and then the international Miss Universe contest.

Although there were preliminary talks that the 2012 pageant could come back to Brazil, nothing has been confirmed or denied by local businessmen.



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