Lindsay Lohan sues E-Trade for $100 million over milkaholic ad

Lindsay Lohan (23) is suing E-Trade for $100 million, saying a milkaholic baby-girl in a recent commercial was modeled after her.

The ad features a boy apologizing to his girlfriend through video chat for not calling her the night before. “And that milkaholic Lindsay wasn’t over?,” his girlfriend asks suspiciously. “Lindsay?” the boy replies, just before another girl, presumably Lindsay, appears on screen and asks, “Milk-a-what?”

Lohan alleges that the baby-girl in the ad, also named “Lindsay”, improperly invoked her “name, likeness, characterization & personality” without permission and thus violating her right to privacy. She is demanding that E-Trade stop running the ad & pay her $50 million of compensatory damages and another $50 million for exemplary damages.

Lohan’s lawyer, Stephanie Ovadia, claims the actress has the same single-name recognition as Oprah or Madonna.

“Many celebrities are known by one name only, and E-Trade is using that knowledge to profit,” Ovadia tells the New York Post. “They used the name Lindsay, They are using her name as a parody of her life. Why didn’t they use the name Susan?”

“This is a subliminal message – everybody’s talking about it & saying it’s Lindsay Lohan.”

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